Joliette, September 29, 2021 – It is through a societal business partnership that Les Entreprises Bourget de St-Paul, in Lanaudière, and Sel Drummond of the Center-du-Québec region have opted to make an original contribution to the cause of the fight against breast cancer, challenged by the fact that this disease will affect 1 in 8 women during her lifetime and that approximately 6,500 people are diagnosed with breast cancer each year in Quebec.
Inspired by the values defended by their respective companies, two seasoned businesswomen aware that breast cancer continues to be the 2nd leading cause of cancer death among women in Canada, Sonia Maltais and Chanel Hémond, Director – Business Development business of BOURGET Enterprises and Managing Director of Sel Drummond, formed the project to create a recurring and original source of funding for the benefit of research and, consequently, of the victims of this affliction which also affects 1% of men.
Unreservedly supported by the two companies, in the name of the struggle of Quebec women, the project consists of producing a brand new pink de-icing salt under the name of Déglacer Bourget which will become available in the markets in the fall of 2021; the color pink is a reminder of the strong symbol of the pink ribbon linked to the incessant fight against breast cancer. “As women and as business leaders, we cannot remain insensitive to this harsh reality which strikes Quebec women head on. and Quebeckers, all the more so because our companies cultivate this desire to act, year in and year out, in the name of the collective and community interest, well beyond commercial interests ”said today Mesdames Maltais and Hémond. . For them, inaction on the issue of breast cancer in women is not an option in their respective business reality.
An amount of $ 1 per unit of product sold will be donated directly to the Quebec Breast Cancer Foundation, thus contributing to the advancement of research and to the support of people suffering from this affliction with often fatal consequences.
An amount of $ 1 per unit of product sold will be donated directly to the Quebec Breast Cancer Foundation, thus contributing to the advancement of research and to the support of people suffering from this affliction with often fatal consequences. Defrosting Bourget Rose has been designed to facilitate handling, both for its ease of use and its weight of 5 kg, which can be safely handled by people who have undergone an operation for breast cancer. The product will be made available at Canac, Timber Mart and in participating branches of the Jean Coutu Group and Metro.
“This is our way of putting our shoulder to the wheel of progress linked to improvements in the practice of breast cancer screening, to advances obtained in treatments through research,” added Mesdames Maltais and Hémond, saying that we hope that consumers will be sensitive to this responsible purchase in winter, moreover because it is an essential product ensuring the security of both residential and commercial access.
“The Quebec Breast Cancer Foundation is pleased to be able to count on the invaluable support of Entreprises Bourget and Sel Drummond, thanks to which we will be able to continue to fund numerous innovative research projects, promote breast health and support people affected. “Said the President and CEO of the Quebec Breast Cancer Foundation, Ms. Karine-Iseult Ippersiel, who said she was delighted with this initiative, which we hope will be as prolific as possible, from all points of view.
About the Quebec Breast Cancer Foundation
The Quebec Breast Cancer Foundation is the only philanthropic organization that ensures that the benefits of its research investments in the fight against breast cancer are invested here in Quebec. Since 1994, she has raised more than $ 56.7 million which has been distributed here for the benefit of cutting-edge research and to defend the interests of people with breast cancer and their families. Through research and innovation, support, and awareness, it places people with Alzheimer’s disease and their loved ones at the heart of its mission. Researchers, volunteers, staff, donors and families, all linked by the same hope: A future where people no longer die of breast cancer. Follow his news on social networks Facebook, LinkedIn, Twitter and Instagram.
Source : Sonia Maltais,
Director – Business Development, BOURGET Enterprises
Chanel Hémond,
Vice-President and General Manager, Sel Drummond
Contact : Alexandre Dumas,
Vice-President – Corporate Communication
NATIONAL public relations firm
514 898-5636 (Mobile)
adumas@national.ca
